201 - Connected Media

We are digital media architects - helping you to navigate the digital landscape and build a sustainable business.

We are digital media architects

We drive your digital growth transformation by connecting strategy and operations. We create the change momentum to execute digital ambitions with the right combination of people, technology and processes for content owners and marketers.

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Since 2010, we have been involved in strategy formulation and implementation of digital transitions for a large number of leading European companies and trade associations (click to learn more).

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Our Experience

With the successful execution of over 30 projects for leading European companies and with more than 20 years of experience in digital media, we support digital transformation with a strong focus on growth. Our strategic experience enables us to have a very broad view on the digital eco-system while our hands-on mentality enables us to go fully into the details.

Digital P&L transformation

We take the approach from the P&L perspective and focus on transformation through top-line growth and design the right skills, processes and technology.

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Quote to Cash

Connecting the sales agreements with the P&L. In the fast changing and complex landscape managing quote to cash is critical and requires expertise.

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Advertising stack

With media platforms, advertising types and data changing at record speed, we bring the experience to connect them into a single managable platform.

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Data and privacy

Big-data models are impacting privacy compliance frameworks and trigger legal, IT and operational requirements to ensure EU compliance.

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Video is expanding over platforms and devices like never before. Monetization of this content is critical and requires a platform approach.

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Investment due dilligence

Validating the top-line growth potential of an acquisition by means of a transparant analysis of the technical and commercial capabilities of the organisation

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We get things done

With our vast experience in digital transformations, combining people, processes and technology, we connect strategy to operations with a fast and efficient implementation process. We operate as part of your team to ensure a smooth transition when we leave. We believe in full transparency in our actions and offer various online tools to ensure you remain in control.

Current state

Change starts today

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Future State

18-24 months outlook

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Change management

Agile change management

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We take pride in being technology independant and we do not have a fixed preference for various solutions within digital media technology. This has enabled us to work with many different technologies allowing us to gain a very broad view on the eco-system. We claim no business relation with below companies, we just know their role very well in the eco-system.

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We are 201

Wouter Hulst

Launched the consultancy firm in 2009. Since then he has worked on projects for leading European brands like Grupo Prisa, Deutsche Telekom, RTL and Zalando. His expertise focuses on digital media strategy, business intelligence, audience management, privacy compliance and go-to-market strategies.

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Andries de Jonge

Has 15 years of experience on the board of DQ&A Media Group where he led the consulting business unit. Andries has vast experience within ad-operations, automated trading and business analytics and was responsible for sales for DoubleClick's ad serving platform on a global level.

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Your team

We work with your organization - together. We believe your organisation is the cornerstone of your digital transformation and we provide support to your team. We support with insights, experience, training and most importantly a digital change mentality

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Start your transformation: connect with us