Digital Transformation is not a hype, it is a necessity and should always be linked to innovation and the P&L. We work on digital transformation to support the organization to transform to a digital data-driven business, mostly with a focus on media. We believe we can drive this based on our vast market experience and we support teams with clear international best practices to drive this transformation, fast, step-by-step and linked to the business results. It is in our nature that this includes people, technology and the processes which connect them both.

Example: we developed a P&L framework to support the financial and business leadership to align digital media initiatives with their impact on the P&L. In this model, we break down the details of revenue growth, technical investments (OPEX and CAPEX) and the impact on FTEs.

"What amont of revenue have we realized with client "a" over the last 3 years and what is projected, how does this correlate with other advertisers in the same sector?" These questions are often asked but hardly answered. This is where we focus on the Quote-to-Cash processes where we work to get data input correct, campaign execution aligned and invoicing structured to ensure an end-to-end process. Often this is done on the Salesforce.com platform in combination with pre-built apps. 

Example: we integrate all digital media revenue streams from traditional sales to programmatic, header-bidding, video and Google revenue streams. We enable this by ensuring sales, operations and finance work within a framework that we have developed during the many projects that we have executed in this area.

The internet ecosystem has seen tremendous growth which has resulted in a fragmented landscape of point-solutions. The user is accessing content on more and more devices and the various advertising technologies are trying to keep up. This is resulting in a very complex and sometimes slow system that reduces insights into the actual processes supporting this and that is slowing down the web experience for users. Through strong focus on simplification and streamlining of processes, we right-size the advertising stack and prepare it for future growth.

Example: we migrated a global video platform using various SSPs, DSPs and adservers to a single-stack solution which resulted in increased revenues because of better insights and more focus on yield versus technology.

Data is driving innovation in digital media, however, at the same time, legislation is limiting this and is focussing on protecting the consumer's rights. With the new Global Data Privacy Regulation, which will be launched in 2018, the stakes have gone up and penalities for non-compliance are a real risk for a company's P&L. We aim to focus on the benefits of this data and privacy framework and how companies can win within the changing market situations.

Example: we work with companies to help prepare their data management platforms for GDRP and to focus on how this can drive their digital monetization while respecting users' rights.

Video is driving high impact advertising and messaging for marketers as well as providing healthy revenues for broadcasters and content owners. The monetization of video is a true cross-platform play. Within video, the in-APP video content is the fastest growing segment and has great engagement. Video is also challenging with unclear standards, continuously developing systems and a rapidly changing landscape. With our experience in video players and Youtube video integrations, weather it is driven by influencers, broadcasters or content networks, we have the experience to optimize the commercial possibilities while ensuring operations run smoothly. The addition of data in this framework is crucial. 

Example: we have implemented a Video SSP for a broadcaster that resulted in a higher monetization and better user experience because the focus was on a strong commercial strategy supported by smart technology.

Validating the growth drivers for an investment opportunity are among the most complex questions within digital media acquisitions. With our broad experience and in-depth market insight, we can validate top-line growth at short notice and analyze how this could play out in the global competitive eco-system. What would Google and Facebook do in this specific area and how are trends like privacy, programmatic marketing, video and mobile impacting the investment?

Example: for a large VC fund we have analyzed a company on a very short notice resulting in a clear structured document that indicated the risks on the top line growth and the potential competitive position in the next 18-24 months.